Norman Pattiz is the executive chairman of PodcastOne and Edison Research. According to the Forbes Magazine in their issue of Global Change Makers released in May 2016, Pattiz’s is a person who has achieved celebrity-infused status. Pattiz has over forty years working experience in radio syndication Sector. Other than Podcast One, Pattiz is also the founder of Westwood One, a company that deals with the provision of sports, news, entertainment, traffic programming and talk to America’s broadcast industry. Some of the activities carried out by Westwood One include managing or distributing radio networks on behalf of NBC, CNN radio, CBS News among various programs. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising
Court-side Entertainment is another company founded by Pattiz in 2010 and deals with the production and distribution of quality programming. Apart from his background in broadcasting, Pattiz has served in Lawrence Livermore and Los Alamos National Security Laboratories in the capacity of a chairman. Also, Pattiz is a Council Member in charge of Foreign Relations and a Regent at the University of California.
Podcast One was launched in 2012 after Pattiz recognized the opportunities that remained untapped in the audio-on-demand sector. The organization is among the leading companies in the production and distribution of audio-on-demand programming. Currently, PodcastOne has a network that presents more than 340 hours weekly original programming.
On February 9, 2017, Pattiz released results of advertising test conducted on five major consumer brands covering five categories of products and services. The study was to be carried out on behalf of PodcastOne for both precampaign and post-campaign brands. The study showed a significantly positive impact on such brands like recalling, intention to buy and particular message recalling. From the studies carried out, the study established that more than sixty percent of listeners have a specific brand after the campaigns; this is a 7 percent increase from those listening before the campaigns. There was an increase of unaided products following the awareness campaigns carried out about the PodcastOne brands. The studies were conducted by Edison Research to ascertain how effective Podcast advertising in their five major national brands. Learn more: https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html
Edison Research deals with conducting of survey researching and providing strategic information. Although some of the brands are common, the launch of new messaging was the unknown name. Therefore they needed to create some awareness. Edison Research’s primary focus is to verify independently whether PodcastOne’s format had the capability of providing an enhanced impact of its brands ahead of the distinct forms used in advertising.