Fabletics Highly Popular Athleisure Brand in the Market Today

One of the biggest trends these days are set online, and it is all due to the power of social media. The world of internet has more power today than ever before. It has helped in bringing transparency to the way businesses operate and in a way, made it easier for the public to choose the right brand and product. The reviews left by people help decide which brand is good and which is not, and thus, helps in making better purchasing decisions. Fabletics is one of the leading athleisure brands in the market that has grown substantially since its launch in the year 2013. The company believes in the power of social media and consumers’ opinion, which has helped in devising the business and marketing strategies that work for the enterprise. Fabletics has from the very beginning embraced the views of the customers that have helped the company become popular among the target audience.

The high-quality products offered by Fabletics backed by exemplary customer service have helped the brand to get rave reviews from the customers. It has helped Fabletics become one of the most trusted brands in the market and has triggered brand loyalty as well among the users. As people rely heavily on the reviews to base their purchasing decisions, hundreds of positive reviews of Fabletics has played a vital role in the success of the brand. The best part is that when a brand gets a lot of positive reviews online, its online visibility and placement also gets better with time. The online marketing dynamics continue to change rapidly, and one of its features that have played a vital role in Fabletics’ growth is the reliance on the organic commercialization of the brand. Fabletics has been receiving positive ratings and feedbacks from its consumers on a day in and day out basis, which has helped the brand to place itself among other top brands in the fashion market.

The co-owner of Fabletics is Kate Hudson, who has played an active role in the company’s growth in the past couple of years. She believes that one of the reasons why Fabletics has grown so aggressively and substantially in the past few years is due to the strategy followed by the company of relying heavily on big data. The big data analytics provides a broad range of crucial information and metrics that assist in developing business, marketing, and sales strategies. It helps in getting quick results. Kate Hudson says that she has never hesitated in taking risks and it is also one of the key reasons why Fabletics has been able to grow heaps and bounds since its inception and does an annual business of over $300 million today.

Fabletics is a brand that was started by Don Ressler and Adam Goldenberg, and it is a subscription based athleisure brand that offers quality athleisure products at an economical price. Kate Hudson joined the company later and took the sales and business to another level. It also helped in revamping the company’s product portfolio. If you want to shop at Fabletics, taking the Lifestyle Quiz at company’s site is highly essential.

Kate Hudson’s Fabletics Poised to Take Amazon Down?

While Amazon may not be in any immediate threat of being taken off the top spot as an e-commerce retailer, they appear to be getting some heat in one particular niche they have dominated for years. In the online apparel niche, Amazon commands 20 percent of the sale sin that space, but that slice of the pie may be getting significantly smaller. Kate Hudson’s Fabletics has burst on to the scene, and sales of women’s apparel in the last three years has surpassed $250 million with no signs of slowing down.

 

Hudson commented about the success of her athleisure brand, crediting reverse showrooming and her unique Fabletics membership plan as the causes. Although this line of high-quality active-wear sells itself, the buying experience is something women are drawn to. They start by heading over to the Fabletics retail store at the local mall. Here these women get to check out all the latest workout apparel and active-wear releases. Women apply for the free membership try on all the clothing they want, do a little window-shopping, then take the Lifestyle Quiz. There is no high pressure sales tactics from Fabletics associates, and customers often leave without spending a penny.

 

Without spending money, how is Kate Hudson’s Fabletics making $250 million in sales?

 

The overall sales process doesn’t really take hold until these same female shoppers visit the Fabletics online e-commerce site. Since these consumers have tried on apparel at the retail store, part of the Fabletics membership includes the feature where those items get moved to the online profile too. Now since these items were already worn and fit perfectly, the guesswork is removed from the equations as these women are free to surf the store for even more of a selection. These women will add different styles, colors, and new arrivals, often spending significantly more than they would have at the mall.

 

The Kate Hudson’s Fabletics membership includes free shipping on the online orders, discounted active-wear pricing, and the assistance of a personal shopper who picks one item each month that matches your quiz results and adds to the cart. The ease in ordering and high-quality merchandise only enhance the overall buying experience at Kate Hudson’s Fabletics. This buying formula seems to be working, and if the sales numbers keep growing, we may have a new queen at the top of the e-commerce apparel niche in the very near future.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on