NGP VAN has released a YouTube webinar regarding the best ways of running an effective canvass. The video featured Ashley Wilson from NGP VAN and Ramsey Reid from DNC. The two are discussing the 10 different key ways that can improve a campaign field program through the means of canvassing. For a quick peek at those tips, here are the following:
- Always Mind the Quality
The quality of the canvassing techniques can always provide consistency over the winning votes. This is a must to consider rather than using too many resources and time just to make the campaign look good. Focusing on quality costs less as you only need to focus on polishing your campaign.
- Scripts Should Be Witty
Some canvassers tend to write cheesy scripts during the campaign as some think that these campaign scripts should look entertaining. But we all know that TV show that is too cheesy isn’t successful, as people are more allured to shows that are cleverly written. Sames goes for the script; it should look like an authentic speech that can impact the viewers or listeners.
- Use a Mobile Device
We now live in an era where our mobile devices work wonders. This includes marketing tools that can be operated in just a few swipes. All it takes is a canvassing app on your phone to begin. It’s fast, reliable, and can help you save a lot of resources if you focus on mobile campaigns.
4.Automate The Cutting Turf
The help of mobile apps is also good for cutting turf as the app tends to automate the process. In this way, you can spend more hours making better ideas or for you to quickly launch and spread your campaign.
- In fact, Just Automate All Procedures
The app’s automation feature is great for saving a whole lot of time. The NGP VAN has a program called MiniVAN where canvassers can synchronize data into the app for a quicker way to make progress to launch the campaign.
- Branched Scripts are Useful
Using branched scripts enables the canvassers to have a better conversation with people as these are very responsive scripts that will make conversations look more natural. These scripts should be easy to memorize for better responsiveness.
- Keep on Training
Canvassers that are trained to act for the campaign will always get the best results and audience impact. A lot of rehearsal on the scripts will be the best way to do this. So invest a lot of time when practicing the scripts and what body language should the canvasser apply during campaigns. Training materials such as tutorials or seminars can be a good way to boost the training further.
- Be An Honest Canvasser
Don’t be too greedy when approaching people. Just be a natural person as it shows your true quality. But be technical about this as you need to focus the buy-ins that you will get during the campaign with every type of canvassing approach that you will do.
9.Accountability Tools Work
Be sure to track the accountability with the help of a mobile app. NGP VAN has MiniVAN to do all of these as well. It shows statistics for competitors and even other data such as location and how the audience like them. This helps you develop more plans for your campaign.
- Use The Candidate As Much As You Can
As a canvasser, using the candidate him/herself is the best technique that you need to do. Voters will always like to hear the opinion of their favorite candidate, and if yours happen to be their favorite, then it would be easier to canvass. Meeting voters with the candidate can also boost the buy-ins for voting.
These are the best techniques that a canvasser should always apply whenever they wish to provide a better campaign during this period of upcoming elections. It’s always important to be technical and cunning at the same time when it comes to campaigns, as serious planning and marketing can be your grand advantage towards a winning candidate. NGP VAN is a software company that has the right software for making progressive campaigns. The company has also supported personalities such as Hillary Clinton and Barrack Obama in both of his presidential campaigns as well. With the company and their tips, rest assured that your campaign will be a success as well.