To be successful in commercial real estate a real estate investor actually needs to understand people. It is easy to assume that one can simply have a business degree and move throughout the business world with commercial real estate endeavors.
Having the ability to finance a commercial piece of property means nothing if real estate investors do not have any knowledge on how to market to the potential consumers that may come to these properties. Fortunately, Roberto Santiago is an investor that holds a degree in business administration. He knows how to attract people to the vision that he helped created with the Manaira Mall.
There is so much for people to do when they look at this mall environment. People get really excited when they consider all of the possibilities for spending a day at this shopping mall. There are things like movie theaters and an amusement park that really provides people with so many options.
The average person that is interested in this type of mall environment will discover that they can get all of their needs met here. This was a wise thing for Roberto Santiago to do. There are more than 90 stores here, and many people may not get the chance to explore even half of this mall during the course of one day.
Roberto Santiago put a lot of time into getting this mall in place. The groundwork and construction started in the late 80s. As the mall opened in 1989 it would draw a crowd, but it would continue to expand. There was an expansion in 1993 and 1997. The mall would also expand throughout the years again in 2002 and 2007. These expansions would continue to draw even bigger crowds. The food court would even get an expansion and 2008. The food court would get expanded again in 2012. Tourists continued to flock and see the constant work in progress to make this mall better each time that there was an expansion.
What all of this ultimately shows is that Roberto Santiago had a desire to continue with attracting more consumers that were interested in an adventurous shopping experience. There are few places in the world where people can go to a movie or hang out at a bar after they are done shopping without leaving the premises. That may be the most exciting thing about the Manaira Mall.
The great thing about this concept is that Roberto knew how to market this mall himself. Before he got into commercial real estate he worked for a marketing agency. This made it easier for him to visualize how he could make this mall work for the Brazilian culture and study stream of tourists.