The current trends in the advertisement approach are constantly changing, and this depends on the technological advancement. Also, the advancement is determined by the most popular device to the general public. According to the expert on advertising and marketing methods, Lori Senecal, there are recent advertising trends that can help you succeed in your business activities. One of the trends is the exploding mobile advertising. This particular approach takes the advantage that every person owns a smartphone, which is a good thing. With the technological advancement, people depend on smartphones for online shopping.
Additionally, the use of Google and Facebook rule the day. You cannot deny that with Facebook, the current revenue that is generated by the platform is astronomical. For example, between 2014 and 2015, the advertising revenue collected by Facebook increased by 60% and the bigger part of this percentage is contributed by the use of mobile devices to access the advertising platform. Google is also taking shape in the advertising sector. In the same period, between 2014 and 2015, Google experienced an increase in advertising revenue collection by 20%.
Lori Senecal understands that what works for one person might fail for the other person. With the technological advancement, you must have goals and plans. Good plans and goals will help you with the development of creative and efficient Facebook Ads. For instance, the specific goal for your Facebook advertisement effort might be the creation of awareness about a product line or acquiring many Facebook followers. The goal can only be achieved by developing a good plan for your advertisement campaign. Visit Adweek for more info.
About Lori Senecal
As the Global Chief Executive Officer of CP+B, Lori Senecal is responsible for global expansion and growth. She is the one who manages the operation of the ten international offices of CP+B. Lori joined the agency firm in 2015 and had managed to create a tremendous impact on the business culture on CP+B. She converted CP+B into a modern global company, an agency firm that is collaborative, consistent, inventive, and agile.
Before joining CP+B, Lori Senecal also worked as the Chief Executive Officer of KBS. Lori managed to convert KBS to an internationally recognized agency. Currently, KBS has more than 900 employees. She is one of the women to watch in the advertising age. In 2013, Lori received the Quantum Leap Award and Game Changer Award. Follow her on Twitter.