Lori Senecal and The Advertising Age

The current trends in the advertisement approach are constantly changing, and this depends on the technological advancement. Also, the advancement is determined by the most popular device to the general public. According to the expert on advertising and marketing methods, Lori Senecal, there are recent advertising trends that can help you succeed in your business activities. One of the trends is the exploding mobile advertising. This particular approach takes the advantage that every person owns a smartphone, which is a good thing. With the technological advancement, people depend on smartphones for online shopping.

Additionally, the use of Google and Facebook rule the day. You cannot deny that with Facebook, the current revenue that is generated by the platform is astronomical. For example, between 2014 and 2015, the advertising revenue collected by Facebook increased by 60% and the bigger part of this percentage is contributed by the use of mobile devices to access the advertising platform. Google is also taking shape in the advertising sector. In the same period, between 2014 and 2015, Google experienced an increase in advertising revenue collection by 20%.

Lori Senecal understands that what works for one person might fail for the other person. With the technological advancement, you must have goals and plans. Good plans and goals will help you with the development of creative and efficient Facebook Ads. For instance, the specific goal for your Facebook advertisement effort might be the creation of awareness about a product line or acquiring many Facebook followers. The goal can only be achieved by developing a good plan for your advertisement campaign. Visit Adweek for more info.

About Lori Senecal

As the Global Chief Executive Officer of CP+B, Lori Senecal is responsible for global expansion and growth. She is the one who manages the operation of the ten international offices of CP+B. Lori joined the agency firm in 2015 and had managed to create a tremendous impact on the business culture on CP+B. She converted CP+B into a modern global company, an agency firm that is collaborative, consistent, inventive, and agile.

Before joining CP+B, Lori Senecal also worked as the Chief Executive Officer of KBS. Lori managed to convert KBS to an internationally recognized agency. Currently, KBS has more than 900 employees. She is one of the women to watch in the advertising age. In 2013, Lori received the Quantum Leap Award and Game Changer Award. Follow her on Twitter.

Read more: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html

Norman Pattiz Career Achievements

Norman Pattiz is the executive chairman of PodcastOne and Edison Research. According to the Forbes Magazine in their issue of Global Change Makers released in May 2016, Pattiz’s is a person who has achieved celebrity-infused status. Pattiz has over forty years working experience in radio syndication Sector. Other than Podcast One, Pattiz is also the founder of Westwood One, a company that deals with the provision of sports, news, entertainment, traffic programming and talk to America’s broadcast industry. Some of the activities carried out by Westwood One include managing or distributing radio networks on behalf of NBC, CNN radio, CBS News among various programs. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising


Court-side Entertainment is another company founded by Pattiz in 2010 and deals with the production and distribution of quality programming. Apart from his background in broadcasting, Pattiz has served in Lawrence Livermore and Los Alamos National Security Laboratories in the capacity of a chairman. Also, Pattiz is a Council Member in charge of Foreign Relations and a Regent at the University of California.

Podcast One was launched in 2012 after Pattiz recognized the opportunities that remained untapped in the audio-on-demand sector. The organization is among the leading companies in the production and distribution of audio-on-demand programming. Currently, PodcastOne has a network that presents more than 340 hours weekly original programming.


On February 9, 2017, Pattiz released results of advertising test conducted on five major consumer brands covering five categories of products and services. The study was to be carried out on behalf of PodcastOne for both precampaign and post-campaign brands. The study showed a significantly positive impact on such brands like recalling, intention to buy and particular message recalling. From the studies carried out, the study established that more than sixty percent of listeners have a specific brand after the campaigns; this is a 7 percent increase from those listening before the campaigns. There was an increase of unaided products following the awareness campaigns carried out about the PodcastOne brands. The studies were conducted by Edison Research to ascertain how effective Podcast advertising in their five major national brands. Learn more: https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html


Edison Research deals with conducting of survey researching and providing strategic information. Although some of the brands are common, the launch of new messaging was the unknown name. Therefore they needed to create some awareness. Edison Research’s primary focus is to verify independently whether PodcastOne’s format had the capability of providing an enhanced impact of its brands ahead of the distinct forms used in advertising.


The Selfless Brian Torchin

Educational Background

Brian Torchin began his educational career by acquiring a bachelor’s degree in exercise science. This degree was obtained at the University of Delaware. Along with his bachelor’s degree he also got his chiropractic degree. Brian began to work as a medical professional and once he did he realized how many problems the medical industry contained.

He noticed the problems with finding jobs in healthcare and decent salary for the workers. Due to these faults in the system, he decided to do something about it. That “something” was to start HCRC Staffing.

HCRC Staffing

HCRC Staffing is led and owned by Brian Torchin himself. Torchin first started HCRC Staffing in March 2005 in Philadelphia Pennsylvania. This company is an online source that helps employ medical professionals.

When starting this company, Brian Torchin wanted to lessen the distance between medical employers and potential employees. He believed that medical professionals should have closer relationships by medical employers.

In the medical field salary expectations are falling, but with the help of HCRC there are still good quality facilities being staffed with good quality employees.

Torchin’s Accomplishments

According to Glassdoor, Brian Torchin has created an incredible system. On his Facebook page he uploads medical positions nearly all day every day. He posts a variety of positions in any and every state. To make it even more efficient, he links the web pages to the job. This kind of work shows commitment, dedication and kind heartedness.

Although it is his job, to be as selfless as he is shows so much of his character. As said before, Torchin began this company and has kept it going for 12 years now. It is to those as caring as him that a highly advanced and quality driven field is functioning and developing as well as is possible.

Roberto Santiago Changes Shopping Environment in Brazil and Shoppers Love It

Roberto Santiago is making some serious moves in Brazilian real estate. He has become one of the leading figures in the world of shopping centers in Latin America, and people are highly impressed with the way that he has helped the total real estate market in Brazil. He has shown consumers that they really do not have to run from one place to another to shop.


Roberto has been the perfect source of entrepreneurship that really shows what it means to have a different perspective when it comes to creating a better shopping environment for consumers. Many people have found it possible to get everything that they need to buy in the Manaira Shopping Mall. This is the establishment that Roberto Santiago played a major part in developing. He was able to conceptualize this idea in 1989 and the mall still stands today. It is one of the biggest shopping centers in the world.


People that come here are in all about the square footage of this Mega Mall. It gives people everything that they would need when it comes to shopping, but there’s also a lot of talk about the wide range of entertainment options that exist as well.


Most people that are out shopping cannot help but be impressed with the way that they are able to lounge and hang out with friends once they are finished shopping in this mall. Some people may even choose to have a couple of drinks and socialize with friends before they start their shopping adventures.


All of this can be done inside of this mall. There are other teenagers and young adults that may have a desire to bowl or simply catch a movie before they go shopping. The great thing about this mall that Roberto Santiago created is the movie theater that is inside. It allows friends to enjoy movies and connect with one another before they go into a store to look for a pair of jeans or shoes.


This is something that Roberto Santiago new would be a value to the natives and tourist of Brazil. He was well aware that people were going to be interested in shopping and doing other things like engaging in rides and amusement parks with their families. There is an amusement park inside of this mall, and that has made it even easier for more people to bring their children to this location to have a good time. Roberto Santiago definitely knew what he was doing when he started the Manaira Mall. He wanted people to have a chance to experience something that was completely different than the shopping experience that they may have had at smaller locations outside of his development.