Nathaniel Ru and Sweetgreen is dedicated to smashing the current junk food culture in the country. Their high-end salad bar chain is becoming increasingly popular and is changing the dynamics of fast food culture in America. A lot of venture capitalist investors are backing the chain since it has great potential to beat out other fast-food giants like McDonald’s while promoting healthy lifestyles. Learn more: https://about.me/nathanielru
The produce used in the chain is always fresh, organic, tasty and micronutrient dense. They also guarantee that all animal products were raised and killed humanely without the abuse of pharmaceuticals. There are no other restaurants that can compare to the quality of food used by this small chain. Many of their recipes are very tasty and popular with clientele, making eating greens even more popular with the country. Other restaurant chains promote salads that are drenched with fatty or sweet dressings that take away from the diet-friendly aspect of having a salad.
Another unique aspect of Sweetgreen is that fact that many transactions are done through their mobile application. Over 30% of sales are made through the downloadable application for iOS or Android. The integration of technology for this restaurant is unlike anything seen with other large chains. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
The management strategy of the company is unique and effective. Several times a year, they will force employees that work in the corporate office to work in some of the local restaurants. They do this so that there is not a disconnect with the marketing and business side of the company with the people who make the food. This eliminates having a corporate elite in ivory towers becoming disconnected from real people. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
The founders of the company, Jonathan Neman and Nicolas Jammet, were attending Georgetown University when they had started the company. They were both like-minded and aspiring entrepreneurs that believed in promoting healthy eating.
The company has certainly grown since it’s 2007 release and they now have over 64 shops in multiple states. In particular, the restaurant is located in man upscale neighborhoods or business districts in the United States. This company really is an inspiration of how an entrepreneurial mindset can lead to a fortune.