Nathaniel Ru – Helping Expand Sweetgreen Salad Chain with his Strategic Business Initiatives

Sweetgreen is one of the country’s most popular and preferred salad chain, which helps the people to have a healthy meal on the go, without adding unwanted calories to their bodies. The fast food outlets have become one of the biggest problems with the health and fitness of the country’s population as they add fat and cholesterol to the body without adding any element of notional value.

 

However, Sweetgreen Salad centers offer fresh, locally produced, and organic vegetables that are used in the salads they offer. It adds to the nutrition that you are missing, and since it is organic, you do not have to worry about any unwanted chemicals going in your body. Famous investors such as Danny Meyer, Daniel Boulud, and Steve Case are backing the venture of Sweetgreen.

 

The food industry has been evolving as well as changing in the past few years rapidly. The people are getting aware of the hazards of eating at the other popular food chains and restaurants that may offer delicious food but comes with the disclaimer of an unhealthy body and life. It is for this reasons more, and more people are seen choosing Sweetgreen as their go-to fast food center.

 

At present, there are 64 stores across the country at different locations. The surprising part is that the company has chosen not to keep the menu safe at all their outlets because it relies highly on the local produce and seasonal veggies available there. The primary aim of Sweetgreen is to ensure that the consumers only get the best and the freshest of vegetables at all times.

 

Nathaniel Ru is one of the co-founders of Sweetgreen. It was founded in the year 2007 by Nathaniel Ru and two of his friends, Nicolas Jammet and Jonathon Neman. All three of them were students of the same university, Georgetown University. Nathaniel Ru says that the idea to open Sweetgreen came naturally to them as they wanted to eat something natural and healthy frequently, but the Georgetown area lacked outlets that could offer anything healthy per se.

 

It is for this reason they chose to start Sweetgreen, which is located strategically in the heart of the city and continues to do huge business till date. Nathaniel Ru and his partners managed to set up their first Sweetgreen Store in the town in three months after their graduation. Nathaniel Ru holds BS Degree from the reputed Georgetown University and is also the founder of the famous Sweetlife Festival, one of largest food cum music festivals in the region.

 

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