Eduardo Sirotsky Melzer heads ones of the largest media conglomerate in Brazil, the RBS Group. Mauricio Sirotsky Sobrinho founded the RBS Group in 1957, and after his demise was run by his brother, and presently, Duda Melzer is the CEO and Chairman of the company. Duda is the third generation in the family to head the business and was appointed to the position of CEO in 2012 and the post of the chairman of the board of directors in the year 2015. The RBS Group has many news media outlets in the print, the internet, radio, and TV outlets.
It was known from well before that one day Duda would be heading the company, but to ensure that he would be capable enough to lead one of the largest media corporation in the country, he had to climb the ladder of success to earn the position of CEO and Chairman of RBS Group. Duda Melzer studied Business from the highly reputed Pontifical Catholic University and went on to continue his studies in the United States. In the U.S. he joined Harvard Business School to study Masters in Business Administration. He also did two more diploma courses from Harvard to further polish his resume and gain more knowledge in field of interest.
According to Estadao, Duda Melzer also worked with some of the leading media companies in the United States to understand the media business better. He has the experience of working at BoxTop Media, Delphi Corporation, and Family Communications Network. However, after working for several years in Brazil, Duda Melzer returned to Brazil to join the family business. He takes inspiration in corporate strategy development from John Davis, a Harvard Professor, who he calls his mentor.
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